Vehicle Maintenance or Trade

You need new rubber for the vehicle, or perhaps the battery is tired.

Or just maybe you can convince yourself that a new car is in order.

Buick makes the point that it is third in sales yielding first and second places to "smaller cars."

 If you think the budget cannot handle a new car, perhaps a nice four-to-five year old Ford or Chevy at $395 to $595.  Plenty available.

What are they asking for a four-year old Malibu these days?

Better Buy a Buick

I am amused at advertising that casts one's own product in a negative light. This goes on all the time with the "new and improved" approach, but the current one that tickles my gizzard is the old lady uttering the line "That's what I told him!" in response to the statement "That's not a Buick!"

Of course, I have the line down pat and can mimic quite well the inflection that the lady uses in her delivery of the line.  But that is not the point.  The point in point of fact is that Buick is attempting to sell you a car by denigrating the product they sold to your parents, or to your grandparents, or even to you two, three, or five years ago.



Such a response from an elderly lady who for the past several decades was too busy to much notice automotive styling would be natural.  Consider that when her daddy finally agreed to allow Leroy to pick her up Saturday afternoon and take her to the county fair, Leroy, having wheedled the loan of the family car from his parent, showed up in this:

To which today's whippersnapper might well say, "That's not a Buick!"

1937 Buick Special