We received a mailing from the nice people at "Family Circle" offering us an opportunity to save big money by subscribing now! Or I could save even more by not subscribing. My take, not theirs.
A few days ago, we visited a memory from my youngest son's childhood and discussed Green Stamps. Today, we go back a generation and look at a childhood memory of my own. Mom, when she needed staples that we did not grow or kill, would make a trip to the Safeway. A premium they offered in that far-distant day was a copy of "Family Circle." I believe that at one time it was free with purchase, but while I was yet a lad, they raised the price to a nickel. This may have been a two-edged function of market economics. It would have put a stop to the kids coming in to buy a five-cent candy bar, then taking their complimentary copy of the magazine. This is not outside the realm of possibility. I enjoyed the magazine because it had some funny cartoons in each issue. And I was not above trying a new cake recipe from time to time. The other economic aspect is this: a nickel is more than nothing.
I am choosing not to subscribe to today's "Family Circle," for it is not a great deal different from most of the other publications in the genre known as "women's magazines." And in fact, it is owned by the same people who publish a number of other similar items. Actually, the company is quite large in communications, owning thirteen television stations and a radio outlet. The CEO is a Lacy*, but that is irrelevant, or perhaps I should say, unrelated.*Stephen M. Lacy, CEO Meredith Corporation