prohibiting the use of the phrase
1. "edge cleaning " when advertising vacuum cleaners.
2. "non-stick" when applied to cookware.
3. "self-cleaning" when referring to kitchen ovens.
4. "stain resistant" on carpet labels.
5. "gluten free" unless the meaning is "no charge for the gluten." If there is no gluten, then it needs to be so labeled.
6. "lite" anything. Say what is meant, and if nothing is meant, say nothing. If the intent is to deceive or mislead, shame on the advertiser.
In a similar vein, please observe that much advertising which may not be patently false, is deliberately misleading. So, even the Romans had a cautionary phrase two millennia ago: caveat emptor. The more things change, the more they stay the same.